BKI understands that it's not enough just to build a green or higher performing home, it must also be sold. We create sales and marketing programs that effectively convey to homebuyers the unique advantages of owning and enjoying these better homes. Our turn key process includes:

• Complete brand and marketing strategy development focused on a high performance home message
• Evaluation of current sales and marketing strategies, including video or secret shopper evaluation
• Secret shopping and assessment of the competition
• Status report and roadmap to improved sales performance
• Sales force training in high performance and green building systems, benefits, and sales techniques
• Sales force performance matrices, management systems, and on-going training and practice
• Development of sales collateral and tools needed to implement a high performance home marketing strategy, including:
  • Sales Staff Training & Education Tools
  • Model Home Sales Tools and Mock-ups
  • Touch-screen Sales & Education Programs for Model Homes
  • Sales & Marketing CDs, DVDs, and Web Video
  • Homebuyer Education & Sales Products
    
  
  

See the video shorts we've

developed for the Christian

Builders website.